Proven experience.

Our Purpose

Enable client organizations to align people with purpose and achieve exceptional results through the use of advanced Strategy Execution System technology and tools.

“Effective leaders understand and convey to their team the meaning of a system. They explain the aim of the system and teach their people how the work of the group supports the aim.”

- Dr. W. Edwards Deming
Ben Sawyer, MBA, PT, OCS, LBB photo

Ben Sawyer, MBA, PT, OCS, LBB


Ben has 30+ years of executive leadership experience with a strong record of accomplishment. An accomplished business leader and Lean black belt, Ben has significant guided Strategy Deployment experience, having worked with many clients to achieve dramatic, sustainable operational performance improvement outcomes. His organizational leadership has consistently resulted in dramatic performance and financial improvements.

Jennifer Strahan, MS, MBB, FACHE photo

Jennifer Strahan, MS, MBB, FACHE

Chief Operations Officer

Jennifer has partnered with over 100 health systems and businesses to help them transform their operations. Jennifer has served as the Executive Director of Lean Six Sigma at WellStar Health System in Atlanta, as well as lead consulting positions with Vizient Mid-South and the Advisory Board Company. Jennifer received her Master’s in Health Care Leadership from Dartmouth College and her Lean Six Sigma Master Black Belt from The Ohio State University. She is currently pursuing her Doctorate with University of Alabama at Birmingham.

Lisa Counsell, RN, BSN photo

Lisa Counsell, RN, BSN

Chief Commercial Officer

Lisa comes to SOAR with over 2 decades of clinical, leadership and clinical informatics experience. She spent 19 years at McKesson Corporation, leading large teams in clinical consulting, EHR optimization, ROI teams, direct sales and sales support. She has held leadership positions at several startup organizations focused in sales & business development. She has a bachelor of Science degree in Nursing, with experience in critical care, and has significant experience partnering with executives to achieve successful transformation engagement outcomes.

Ely Conn photo

Ely Conn

Chief Technology Officer

Ely has over 15 years of experience in software development. He has served as a technology leader in multiple industries such as logistics, healthcare, and ecommerce. Ely specializes in designing cloud-based solutions and leading highly functional agile teams to build them. He attended the University of Calgary where he earned his Bachelor’s degree in Computer Science.

Shane Sanders photo

Shane Sanders

Chief Financial Officer

Shane has 20 years of strategic tax and financial planning experience. He helps business leaders maximize shareholder value through the implementation of sound tax and finance strategies with a focus on cash flow management. Shane began his career in the public accounting sector with KPMG in Birmingham, AL. He has also held executive level roles in tax, accounting, and finance with ITC, DeltaCom, Knology, and Johnston Industries. He has a Master’s of Accountancy and a Bachelor’s degree in Accounting from Auburn University.

Perry Russoniello, RN, BSN photo

Perry Russoniello, RN, BSN

Vice President, Product Management

Perry served as the SVP of both Product Management, and International Business Development for Care Logistics, and also as a Vice President of Labor and Productivity Software Development at McKesson corporation. He is a critical care trained nurse with 25+ years of clinical, leadership, and management experience and an excellent record of accomplishment. Perry brings deep clinical and operational experience, enthusiasm, and practical business acumen to his Product Management role.

Roger Spoelman, DBA, MBA photo

Roger Spoelman, DBA, MBA

Senior Advisor, Strategy, Leadership, and Innovation

Dr. Spoelman is an accomplished healthcare executive and coach, having served as President/CEO of Mercy Health, a regional network of hospitals, physician organizations, and health network operations in western and northern Michigan. He also served as a senior executive for Trinity Health, one of the largest health systems in the United States having been posted as President/CEO of several of Trinity Health’s largest regional health systems including Mount Carmel Health System in Columbus, Ohio, Trinity Health of New England, and Loyola University Health System in Chicago.  Roger has extensive experience in mergers, acquisitions, community health improvement, leadership development, physician integration, physician groups, and governance.  He is also a frequent speaker and facilitator, helping organizations develop a culture of innovation.

Gemini Majkowski, DSc, MQMBA photo

Gemini Majkowski, DSc, MQMBA

Senior Advisor, Performance Excellence

Dr. Majkowski is a Baldrige Master Examiner, a doctorally trained leader, strategist and change agent in both the private sector and Department of Defense. She focuses her consulting on Baldrige Performance Excellence journey coaching, healthcare leadership, strategy, and sustainability.

KaiLonnie Dunsmore, PhD photo

KaiLonnie Dunsmore, PhD

Senior Advisor, Education and Communities of Excellence Initiatives

Dr. Dunsmore is an educator, researcher, literacy expert, professor, and program developer. She is doctorally trained and focused on grant development and deployment of Education and Community of Excellence initiatives.

Donovan (Don) Kendrick, MD photo

Donovan (Don) Kendrick, MD

Senior Advisor, Physician Integration & Change Management

Dr. Kendrick is a Neurosurgeon and the Chief Medical Officer of SOAR. Don provided the physician leadership for a guided strategy deployment engagement in collaboration with Ben at a three-hospital healthcare system and is passionate about the benefits for patients and physicians.

Judy Paull, DNP, ARNP-BC, NEA-BC photo

Judy Paull, DNP, ARNP-BC, NEA-BC

Senior Advisor, Nursing Integration & Change Management

Dr. Paull is a seasoned healthcare executive with over 40 years of nursing experience throughout the United States in very large academic settings to smaller community-based systems, both not-for-profit and investor owned environments. Judy is competent with acute care delivery as well as clinic-based operations and direct care venues. Judy spearheaded a guided strategy deployment in collaboration with Ben at a 700+ bed hospital where she served as the CNE and experienced firsthand the benefits of the strategy deployment approach. She is also an experienced educator and public speaker with expertise with regulatory readiness and care compliance. A published author, Judy is a licensed and Board-Certified Nurse Practitioner.