You and your colleagues have set out to accomplish an important strategy, right?
Now you have to make sure that strategy is accomplished, fulfilled, completed, implemented…basically, you have to execute. We call this process of executing on your plan: strategy deployment.
Strategy Deployment is the pinnacle of a broader efficiency science called Lean. Lean is the process of maximizing customer value while minimizing waste.
Simply put, Lean helps you create the best value for your customers using the fewest resources.
Lean places high value on employees and respect for people is a foundational principle. This means that lean strategy deployment believes that all employees have the right to be successful every time they do their job.
So…if Lean helps you collaborate with your employees to create value at the department level, then what happens at the pinnacle of this efficiency science?
The answer is strategy deployment.
Strategy Deployment focuses and aligns people and processes to effectively orchestrate the fulfillment of the organization’s strategy, thereby achieving:
- Customer first
- Zero Defect Performance
- Enabling the organization to rapidly respond to market threats and opportunities.
Simply put, strategy deployment aligns people with purpose for exceptional results.
Ok, I Need This Thing Called Strategy Deployment, But… What Is It?
#1 Strategy Deployment Definition
Strategy Deployment is the process of executing on your strategy.
Strategy Deployment is first, the high-level vision and orchestration necessary to fulfill your organization’s mission and goals, and secondly taking the actions required to implement that strategy successfully and repeatedly.
To make this a little more manageable, we can isolate two different parts of Strategy Deployment and what each means:
- The Strategy is the high-level planning and strategic operational policies of an organization,
- The Deployment is the nitty-gritty, effective, efficient, and practical solutions to accomplishing the organization’s purpose. So there is both a high-level aspect and an in-the-weeds aspect to Strategy Deployment.
#2 What Is Strategy Deployment?
Strategy Deployment is, in a word, the execution discipline.
It is the method which successful organizations employ to align their strategic vision and their individual actions.
Typically, successful strategy deployment consists of a year-long plan with exact goals (with tiered levels of responsibilities), deadlines, and weekly round-ups (mandatory meetings which measure performance and adherence to the year-long plan).
The most important component of strategy deployment, however, is the clarity which it gives the organization.
Many organizations exist to perform some function, but only the most successful have identified their purpose, why they do what they do, and make sure everyone on their team knows it.
Strategy Deployment uses this clarity of purpose to develop an organizational vision, and the practical steps needed to make it succeed by each and every member of the team, from the front-door associate to the CEO.
#3 Creating a Deployment Strategy
Having a deployment strategy is not a top-down list of tasks that need to be accomplished in the coming year.
Rather, it is a holistic method of aligning the activities of each individual at every level in the organization with the overarching aim of the system, or purpose for which the organization exists.
A good deployment strategy focuses on the whole company, and recognizes that front-line workers, while often entry-level and the least powerful within the company, have the most interaction with the customer, and the greatest ability to affect the company’s performance.
A good deployment strategy ensures that each and every associate has the tools he or she needs to succeed.
#4 Strategy Deployment Process
Developing a strategy deployment process is not a simple task, easily completed in a last-minute, Friday afternoon meeting after your team fails to meet their goals for the week.
A good strategy deployment process takes three things: purpose, accountability, and clarity.
Firstly, no organization is going anywhere without knowing why it exists. Establishing the aim of the system for your organization lets every associate know WHY your organization exists.
Secondly, there are different levels of planning (executive planning, fundamental business strategies, and individual performance measures). Performance measures are key to keeping individual actions aligned with the aim of the system.
Finally, clarity, of purpose, of role, and of the importance of each individual’s contribution to the company’s success, is a must for the members of your organization.
Successful strategy deployment is a process, and it can be learned.
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#5 Lean Strategy Deployment
Lean strategy deployment is the process of executing your organizational goals efficiently, maximizing the largest amount of satisfied customers with the fewest expended resources.
How does that work? Quite simply, there are two keys to developing a lean system: clarifying the number one goal of your organization, and the importance of front-line associates.
The primary goal of every organization is customer satisfaction. Having an organization in which every member knows and believes in the mission is key to having a lean organization.
There is no room for confusion or waste, because every second spent not satisfying a customer is time poorly-spent. A lean organization has all of its members working to fulfill the aim of the system.
Secondly, front-line associates are the place where accomplishing this aim gets done.
Establishing standard operating procedures helps to develop on-time, complete, and correct (OTCC) performance expectations for each individual associate.
#6 Strategy Deployment Matrix
In the planning stage of Strategy Deployment, using a matrix to assist in selecting objectives creates immediate visibility for the operational team as to what initiatives are worth prioritizing and pursuing. In short, a matrix is a decision-making tool used to evaluate and prioritize a list of options on the table.
In Strategy Deployment, a matrix is used to ensure that all the actions taken by individuals within the organization are aligned with the aim of the system, the business strategies, and performance measures of the organization.
The X-Matrix captures the objectives and cascading priorities of your organization, keeping different groups and associates interacting with each other in a meaningful, productive way, while a Benefit versus Effort Matrix, or similar type of matrix, can be used to ascertain how many resources must be allocated to a particular project.
There are a variety of different types of matrices which can be employed in the strategy deployment process, all of which keep your organization working efficiently and smoothly.